In our line of work, we're often asked the question “why should I hire a Marketing Consultant over a permanent employee?”.  

​Depending on your business goals, reasons can vary, but we find the below are our Top 5 main ways we can benefit your business (of course we can think of many more to add, but would prefer to talk to you about them):

1.

Get Instant Expertise & Experience
Acquire a specific skill set either not possessed by existing employees or not available to you due to budget and /or time constraints.  Businesses often need a high level of strategic support yet someone who can execute at an extremely fast pace.  Finding all of that in one person is fundamentally difficult.

2.

Achieve Seamless Integration
We are experts at jumping into a project and hitting the ground running. We are self-starters who know what questions to ask, are adept at what tasks to perform and know how to execute. More importantly, we are experts at knowing the best processes and programs to use - because we've already experienced the trial, error and success of other options.

3.

Obtain True Objectivity
The only gain for a Marketing Consultant is to see their role succeed. Consultants can bring a unique perspective to a companies marketing.  We may be able to identify gaps in the original planning, suggest new ideas or revamp old ones from an objective viewpoint. To that end, you may accept or reject our ideas without worry about future performance issues. 

4.

Realise the Cost Effectiveness
Rates vary, but seasoned Marketing professionals command anywhere from $50-$500 per hour. While this may seem high at face value, you should compare consultant fees with the true cost of hiring a full time, salaried employee.

Be sure to account for your employee’s annual salary, benefits, office space, office equipment, travel, vacation, sick days, payroll taxes and training. The fact is that, an employee can cost companies billions on top of their base salary per year, considerably more than a Consultant. 

5.

Widen the Creativity Pool
As Marketing Consultants we are exposed to new ideas and technologies that can benefit your company. Additionally, we provide access to wider breadth of talented professionals with specialties in graphic design, above-the-line media, technical writing, and more. This can essentially provide you with access to a whole marketing department that is available only when you need them, saving you valuable time and money.​

​Have we got you thinking?  Drop us a quick note here, we'd love to hear from you.